Sarah Beeny’s about dating seeks suitors that are website
My Single buddy, an on-line dating internet site established by the tv screen presenter Sarah Beeny, was set up obtainable for up to Ј15m.
Its major investors – Ms Beeny together with technology company Telecom Express – have employed the accountancy company BDO to manage a sale regarding the business come july 1st.
First-round bids of between Ј10m and Ј15m had been submitted early in the day this thirty days, mainly by rival internet dating organizations, many equity that is private may also be interested. BDO declined to comment, while My Single buddy and Telecom Express would not get back phone phone calls.
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Ms Beeny, whom hosts Channel 4’s Property Ladder programme, has about 40 % of My Single buddy, which she co-founded together with her buddy Amanda Christie in 2004.
The website is exclusive for the reason that members must nominate a buddy that will compose a description of them – which, unlike other internet dating sites, ensures that a person’s profile features both their particular words and those of these buddy.
Shopping for love online has lost a lot of its stigma, analysts state. There is 25 percent increase in visitors to UK dating web sites in July – the peak that is highest in visits for 36 months, in accordance with Hitwise.
Last thirty days, internet dating accounted for just one in just about every 160 online visits created by computer users in Britain.
Although the investors searching for to offer My Single buddy, it’s grasped they might think about attempting to sell a minority stake to greatly help introduce the web site offshore.
A supply stated: “the true possibility is worldwide expansion because no body else in the world does this friend suggestion plus it works very well. Your website is quite sticky.”
My Single buddy draws 9,000 singles that are new thirty days from throughout the UK. its on course in order to make underlying earnings of about Ј1.5m this season.
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A minumum of one personal equity company has bid for My Single buddy, however the primary interest is from rival internet dating players. Whilst it is uncertain whether they have submitted first rounds bids for My Single buddy, its suitors could consist of IAC, which has Match, therefore the US business eHarmony.
Telecom Express, which gives online and mobile services for news businesses, bought its stake within my Single buddy a year ago. The organization additionally operates online dating sites for magazines therefore the Classic FM radio section.
Ms Beeny claims her attempts that are own match-making provided her the theory for a site where individuals could explain their buddies. She additionally co-founded the web site Tepilo, that will help users to get, offer or allow their properties without any costs or payment.
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*My Single Friend may be the tenth-most popular internet that is subscription-based site in britain and it has about 20,000 people.
*The likelihood of finding love online seem better for males, at the least in London and Manchester. In London, you will find 5,780 right ladies shopping for guys aged between 30 and 40, but just 3,800 guys searching for feamales in the exact same a long time. In Manchester, the ratio of females men that are seeking and vice-versa, is 460 to 300.
*The most popular dating that is online in great britain is Plentyoffish, even though this is partly since it is free. Plentyoffish accounted for 21.23 % of visits to sites that are dating July, in accordance with Hitwise.
*The biggest UK player with a membership model is Match, which received 7.3 % of dating traffic.
*Others featuring in Hitwise’s top ten include Gaydar and Intercourse in britain.